MURRA Indigenous Business Program Course Overview
MURRA is named after the word for "fish net" in the Woi Wurrung language of the Wurundjeri people of Melbourne.
It represents a gathering of Indigenous entrepreneurs and professionals who are joined by a common purpose to develop business opportunities for the benefit of their communities.
If you are an Indigenous entrepreneur or professional and would like the tools to grow your business and develop economic opportunities for your community, this is the program for you.
Who Should Attend the Indigenous Business Short Course?
- Who are small business owners, entrepreneurs or professionals, wanting to develop their business knowledge and confidence.
- Who work in corporations, government, not-for-profit, prescribed bodies corporate, land councils and other traditional owner entities.
Key Takeaways From This Indigenous Leadership Program
Practical Business Frameworks
- Grow and consolidate your business, organisation and career
- Understand key areas that are vital to success: strategy, finance, marketing, people and talent, negotiations and leadership.
Networking and Relationships
- Experience the power of informal relationships that continue beyond the program
- Collaborate with a diverse cohort that provides joint venture and other opportunities for Indigenous Business in Australia.
- Draw on our faculty and the MURRA alumni for mentoring and consulting support.
Topics Covered During the Indigenous Program
Strategy & Marketing
People and Talent
I absolutely loved MURRA. My cohort had some amazing people from all around the country, who inspired the idea behind Indigenous Business Month, to share our business success stories and breakdown negative stereotypes.
Co-founder, 33 Creative and Indigenous Business Month
Michelle is an Associate Professor of Leadership as well as the Director of the MURRA Indigenous Business Program. Her area of research focus in Indigenous leadership and entrepreneurship.
Ian is the Pro Vice-Chancellor and Dean of Commerce at Victoria Business School in New Zealand. His area of focus is how organisations recruit, select and retain knowledge workers.
PROFESSOR OF MARKETING
Don is a marketing and brand expert who studies the impact that marketing activities have on company performance. He has worked with brands including Johnson & Johnson, NAB and Nestle.
PROFESSOR OF STRATEGY
Geoff worked at the highest levels of international finance before becoming an academic focusing on risk-taking by executives. He has received several research excellence awards from the University of Melbourne.
ASSOCIATE PROFESSOR OF MANAGEMENT
With a PhD in social psychology, Jennifer specialises in organisational behaviour, negotiation and people management, and conducts research into the ways in which power is used in the workplace.
SENIOR LECTURER IN MARKETING
Michal is an expert on ethical consumption, shopper behaviour and strategy. She is a former Research and Engagement Manager at Target and MBA Director of Programs at La Trobe University.
Anne is a Professor of Leadership at Monash Business School who has served as a consultant to the United Nations as well as a principal investigator for the Hong Kong government.
Brad is an Associate Professor at the University of Melbourne and head of the Department of Accounting. He has collaborated with key organisations, including CPA Australia, CA ANZ, key NGOS, accounting standard setters and government regulators.
This is a residential program in which participants stay on campus and engage in workshop activities after hours. The program fee covers tuition, meals and accommodation.
Enrolment in MURRA is subsidised to enable participation of Indigenous entrepreneurs and managers from across Australia. This is made possible thanks to generous sponsorship by:
Indigenous Business Australia, First Australians Capital, BP, Global Forwarding and Ian O. Williamson.
MURRA Indigenous Business Program August 2022 module dates are as follows:
Module 1: Strategy & Marketing 29 August - 1 September 2022
Module 2: Finance and Creating Value Through People (HR) 24 - 27 October 2022
Module 3: Negotiations and Leadership 21 - 24 November 2022
Please download and complete the MURRA supplementary questions form.
An Admissions consultant will contact you for this document as part of the application assessment process.